Franchise Management Software

Mobo provide a range of cloud-based business tools designed to improve franchise performance and profitability. Our systems help standardise the operational practices and the streamline the collection, consolidation and reporting of key data. Solutions can be tailored to meet the individual needs of franchise operations.

1). Franchisee Operating System

To build a successful franchise organization, franchisors’ need to implement robust operational practices, procedures and audits. BrandM8 provides a central platform to standardise and measure the operational practices of the franchise program.

• Standardized electronic checks, procedures and audits improve franchisee and employee performance
• Central web based reports make it easy to report on and compare outlets for key operational data such as customers service, hygiene, health and safety, ambiance, product quality or brand compliance.
• Bespoke or updated check-lists can be created to report on almost any data and can be deployed to franchisees or area managers at the click of a button.
• Completed check-lists are automatically uploaded to a central database allowing instant analysis and review.
• The speed and efficiency of the system not only saves time but paper too.
• Ensures products and service is delivered to a consistent standard across the brand.

Providing a system to uphold and protect the integrity and standards of the franchise is a cost effective way of maintaining the value of a brand.

2). Central Performance Analysis - Mobo Web Reports

Cloud based reporting tools allow Franchisors to obtain financial results and sales reports from franchisees on a regular basis, this central analysis is vital to understanding which franchisees are profitable and which may be in trouble.

• Franchise fees and royalties can be automatically calculated through 'Management Fee' reports and are immediately visible daily, weekly or monthly.
• No more waiting on your franchisees to send in weekly paperwork!
• Scorecard KPI reports allow branches to be compared by area, region and concept. With daily or even hourly sales analysis, Franchisors and Franchisees can keep a close eye on business performance.
• Each franchisee can only see their own stores data, but the franchisor sees everything.
• New products, services or equipment can be tested and measured in select franchisee locations before introducing them. Field testing products leads to an objective and credible result for the rest of the franchise network to decide upon.

3). Franchise EPOS System

A standardised EPOS system or point-of-sale systems provides another layer of control and allows you to aggregate sales data from all the franchisees in a uniform format so you can easily compare store performance.

• Easy to use EPOS & stock control features at the store level
• Automated collection of sales data
• Central product administration option available
• Centralised on-line ordering available
• Custom loyalty and discount cards
• Integrated Chip & Pin Credit Card processing
• Clock In/Out time & attendance

When a franchisee buys into your franchise program they are buying into your business processes, a standardised EPOS system makes it easy to seamlessly report on all locations as well control menus, pricing and much more from one centralized location.

4). All-in-one Cloud Marketing

One of the key reasons for buying a franchise and paying an ongoing royalty fee is for the benefits of the branding and marketing, there is typically a common pool of money set aside to help build brand loyalty and drive customers into the business.

The marketing activity is typically conducted by the franchise company, often with some form of joint collaboration by the contributing franchisees, however the activity is typically a national campaign.

Mobo's all-in-one cloud based marketing platform allow franchisors and franchisees to collaborate on advertising programs and sales campaigns.

• Shared resources, databases and template designs help keep marketing costs down
• Franchisees can run regular low cost localised campaigns which have have a direct impact on their business.
• 'Mobo Marketing' supports multi channel marketing through modern media channels like Mobile Text, Email, IM, Voice, and Social Media.
• Increase sales, brand awareness, and return on investment.