Franks Hamburger House is a distinctly branded chain of five hamburger restaurants in the Northampton area, serving top quality, locally sourced and freshly prepared fast food including burgers, ribs & chicken. Franks are part of Tom Hewer Enterprises which includes a butchers, event / mobile catering, pubs and other restaurants.
Online Ordering App & Website - Mobo2Go
Initially, Franks only offered an online delivery service which was run from a production kitchen. However, due to the popularity of the online ordering service, it has now been re-located to the Wellingborough Road restaurant where they are now offering an additional click & collect service.
Customers love the convenience of ordering online and staff at Franks really benefit from an efficient ordering process - the reduction in time consuming phone orders enables them to focus on order production.
The burger chain now generates thousands of pounds each week in online sales and one of the key factors to the success has been their effective marketing of the service.
Smart use of social media enables Franks to cost effectively promote the service and run promotions to drive sales. Over the last few years they have been able to build an opt’d in customer database of several thousand customers which can now be used for SMS and email marketing campaigns.